The role of UI/UX in enhancing the user experience in this pandemic
by Piyush Rakhecha in General
None of us can deny that COVID is here to stay and each one of us has had to undergo immense change in the past few months. With social distancing becoming the new norm, businesses have to rethink ways of reaching out to customers. Digital presence has emerged as the topmost priority of companies today, but just having a digital presence is not enough. Businesses are now realizing they have to look beyond graphics and content to even think about the user experience while designing the sites.
User experience plays an important role in defining the usability of a user interface or an application and it needs to be included as part of functionality, branding, integration, design and usability.
In these unprecedented times, UI/UX has been a savior for companies trying to go digital or wanting to improve their customer reach and interaction. Where UI helps companies create an interactive and user-friendly design, the UX attributes help companies to understand how their UI designs are enhancing customer experience.
To understand the benefits, let us see how UI/UX helps users:
- Ease of going through content: Users can easily walk through the website or application, as UX/UI provides a conversational interaction to the user.
- Conversion funnel: Integrating conversion funnel in your product design helps customers encounter fewer obstacles while checking the services offered by your company.
- Cross-platform visibility: Dynamic UI designs deployed across platforms including social platforms act as good marketing frames. This attracts good crowd traffic to your website from the social platforms.
- Simplifying content: Gone are the days of reading pages of instructions and understanding how a product/service can help you. Now with UI/UX, interactive images and videos are created and posted on the website which helps people to understand a product/service in simple formats.
UI/UX has gained immense popularity on how companies can create an immersive experience for their clients. Some of the benefits which companies get while using UI/UX are:
- Appealing to the target audience by creating content that the people want to interact with.
- UI/UX gives richer experience and helps the company to draw customer attention, in turn, developing customer loyalty towards the content, products and the services that they provide.
- Achieve good flow on the website which helps to put forward the company’s vision and products using a logical flow of content.
- Impeccable design generates word of mouth recommendations for the services given by the company thus improving the company profile.
- Instead of researching on developing new codes and testing them, UX designing is more focused on what customers want and not what developers think they want, thus improving customer satisfaction.
The global economy is now shifting to digitization due to this pandemic and is seeing higher demand for interactive platforms. Companies are looking ahead in developing customer-centric designs and utilizing UI/UX to create a desirable platform for customers to engage with. If you are interested in transforming the way you interact with your potential customers and bring them the best experience possible then we at Nuage can surely assist you with it.
Write to us at info@naugebiz.tech to dive deeper into the services we provide!