Why should companies choose mobile apps for B2B business?
by Piyush Rakhecha in General
Smartphones are everywhere these days and it is hard to imagine life without them. This technology has changed our life in ways that was in the realm of science fiction even 30 years ago. Mobile application based services are not just confined to B2C businesses. Companies providing B2B services can also benefit from mobile applications.
How mobile apps can support B2B commerce with their features?
With the trend of smartphones increasing, companies are realizing that desktop can’t cater to all the categories of customers and support the entire customer journey. B2B businesses are diverse in nature, not all work behind desks. Many are on the job site, in the field, commuting or need offline access to products, account information, order tracking, manuals and more. Smartphones with their advantages of being smart, compact and mobile help ease information exchange and work tracking. The most important aspect to be taken care of as a business owner is to judiciously analyze the options and understand whether it is worth investing in mobile application development for the purpose of business. Tailored mobile applications will surely create plenty of opportunities.
Mobile first features can optimize the digital experience driving revenue and build customer loyalty. These features can be developed over the basic framework of features available in the smartphones such as:
- Location Service: The location based services of the smartphone enables a wide array of opportunities based on business or individual location. This allows the application to help personalize product design based on an area with the help of location awareness. Also GPS based tracking systems can be designed for location tracking applications.
- Camera: It can be used to capture images, record videos, scan barcodes or QR codes. Now smartphone cameras are even packed with artificial intelligence features which bring along powerful tools such as image recognition, face id maps and many others.
- Notification: Push notifications are not just limited to promotional offers. In B2B, notification can help support and accelerate workflows by setting up alert notification prompting users to take action on a particular task.
- One to one personalization: When integrated with CRM, personalization and predictive analytics, B2B applications can push one to one target based interaction and data delivery.
- Supporting user adoption: Building commerce applications is easy but getting customers to adopt is the true challenge. The mobile application framework helps to easily adopt API driven architecture. This allows you to place KPI (key performance indicators) across your application and help determine placement and positioning of your product in the market.
Do you know, B2B businesses are already moving to mobile applications?
Based on industry research it is observed that around 80% of the B2B buyers use mobile at work, and about 60% out of this say applications in their smartphones played a significant role in their recent purchase. This means that mobile applications if not directly but with their technological services are being involved indirectly to serve businesses and consumers. Another study shows that mobile commerce today drives 40% direct or indirect B2B revenue and also that 75% of these buyers prefer to self serve then engage with the sales representatives or customer relationship manager for additional support.
Interested to get a mobile application for B2B transactions for your organization. Our experts are available to collaborate with your team to understand your requirements and demands for customization and develop an industry standard application.
To know more how our team can help you, contact us at info@nuagebiz.tech.